Information Design - FLIP

06.02.2024 - 05.03.2024 / Week 1 - Week 5

IAN CHOO XIN ZHE / 20075339

Information Design / Bachelor of Design (Honours) in Creative Media

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In FLIP tasks, it's a collaborative effort where we delve into research on topics assigned by the module and subsequently present our findings in class. There are four distinct FLIP topics for our project:

FLIP 1: Different Types of Infographics

FLIP 2: Saul Wurman's LATCH Theory

FLIP 3: Miller's Law (Chunking)

FLIP 4: Manuel Lima's 9 Directives Manifesto

Each topic offers a unique opportunity to explore various aspects of information design and visualization, allowing us to gain insights into different theories and principles. Through research and presentation, we aim to deepen our understanding and share valuable knowledge with our peers.

FLIP 1

Different Types of Infographics

This topic explores the diverse range of infographics used to visually represent data and information. It covers various types such as informational, statistical, process, timeline, comparison, and geographic infographics. Each type serves different purposes and utilizes distinct design elements to effectively convey information to the audience.

FLIP 2

Saul Wurman's LATCH Theory

 

Saul Wurman's LATCH theory proposes five principles—Location, Alphabetical, Time, Category, and Hierarchy—that govern how humans organize and process information. This theory provides valuable insights into understanding how to structure and present information effectively, guiding designers in creating intuitive and user-friendly information systems and interfaces.

FLIP 3

Miller's Law (Chunking)

Miller's Law, proposed by psychologist George A. Miller, suggests that the human mind can hold approximately seven (plus or minus two) pieces of information in short-term memory at a time. Chunking, a cognitive process, involves organizing information into smaller, manageable units or chunks to improve memory retention and processing efficiency. Understanding Miller's Law is essential for designing information layouts and interfaces that optimize cognitive load and facilitate information comprehension.

FLIP 4

Manuel Lima's 9 Directives Manifesto

 

Manuel Lima's 9 Directives Manifesto outlines principles for effective information visualization design. It emphasizes clarity, context, integrity, exploration, elegance, and other key aspects essential for creating impactful and meaningful visual representations of data. Lima's manifesto serves as a guiding framework for designers to create visually compelling and informative data visualizations that resonate with audiences.